Overview:
Running a well-organized campground means keeping a close eye on your business performance. Park makes this simple by providing powerful yet easy-to-use reporting tools. In this guide, we’ll walk you through how to access and understand the different types of reports in Park — including reservations, occupancy, rent roll, and product sales — so you can stay on top of your operations.
Accessing Your Reports
- Go to the Reports Tab
- From your Park dashboard, click on the Reports tab.
- By default, you’ll see your total reservation volume and average occupancy for the past week.
- Set Your Date Range
- In the upper left corner, choose from preset ranges (like the last 4 weeks) or select a custom date range.
- Example: To view performance from February to the end of March, select those dates.
- Tip: Changing the date range updates both the graphs and the detailed data below!
Understanding Each Report
1. Reservations Report
Your complete view of all bookings during the selected time frame.
- See guest details, contact information, stay duration, assigned site, and financial summaries.
- Understand your net income — what you can expect to be deposited in your bank account.
- Filter by:
- Arrival date
- Departure date
- Reservation creation date
- Quick Stats:
- Total reservations
- Net income for the selected range
- Download as CSV: Export to Excel for further analysis or import into tools like QuickBooks.
- Note: If there are more than 50 results, use the pagination at the bottom or export to see everything in one place.
2. Sites and Occupancy Report
Track how well your sites are performing.
- View occupancy percentage, number of nights booked, blocked, or available.
- See the average nightly rate and total site revenue for the period.
- Tip: Great for understanding the performance of different site types in your park!
3. Rent Roll Report
Ideal for parks with monthly or long-term guests.
- Shows expected rent and recurring charges for the selected month.
- Example: Jump ahead to May to see repeatable income from long-term stays.
- View details like:
- Lease dates
- Expected rent
- Additional fees (like electricity)
4. Products Report
Monitor sales of add-ons and store products.
- Track any extras sold through online bookings or in-person Point of Sale.
- View:
- Number of reservations with add-ons
- Total quantity sold
- Net revenue (including taxes, if applicable)
- Filter by purchase date or reservation date for flexible reporting
5. Payments Report
Keep track of all payments received and refunds issued for accounting purposes.
- View every payment processed through Park for the selected date range.
- See details like:
- Payment method (credit card, cash, etc.)
- Payment status (completed, pending, refunded)
- Amount collected, fees, and net amount
- Associated reservation, guest, Stripe transaction, or invoice
- Filter by Cash or Accrual basis depending on how you do accounting
- Cash-basis: when payment is collected
- Accrual-basis: start date of reservation
- Download as CSV: Perfect for reconciliation with your bank statements or to upload to QuickBooks
Exporting Your Reports
For all reports, you can easily download a CSV file.
This allows you to:
- Analyze data in Excel or Google Sheets
- Upload to accounting software like QuickBooks
- Keep offline backups of your reports
Summary
With Park’s reporting tools, you’ll have everything you need to make data-driven decisions for your campground. Whether you’re checking occupancy trends, tracking monthly rental income, or reviewing add-on sales, the Reports tab gives you full visibility and control.